Allen Lau

Java-based IM poses many advantages over SMS. Only by preparing for wireless Java's launch into mobile instant messaging can operators turn possible bad news into good news. Here's a basic strategy to follow. For text messaging, this could be a good news/bad news year for network operators. The good news is that the global short message service (SMS) market is expected to continue to grow. However, if operators aren't careful, their guaranteed SMS revenue could disappear into the hands of companies offering new Java-based instant messaging (IM) clients. These new Java clients could deliver increased functionality at a much lower price to the user - and quickly steal both longtime and new SMS users. Only by preparing for wireless Java's launch into mobile instant messaging can operators turn possible bad news into good news. For the past few years, wireless Java (J2M... (more)